KIM KARDASHIAN is getting into the beauty game with the launch of her own beauty salon and a new line of lip products.

Kardashian opened the Kim Kardash Beauty Salon in Melbourne’s west on Tuesday to much acclaim.

She said it would be her first foray into the industry and was a natural progression after growing up in the US.

“I think the beauty world is very different in America, where the only thing you can do is go to a beauty store,” she said.

“The only thing that really matters is your face and your lips, and you don’t really care what the rest of the world thinks about you.”

The salon will feature a full range of products including skincare, haircare and body care, and it will be staffed by Kim’s stylist, a makeup artist and two barbers.

“My focus will be on the natural beauty, but there will be a lot of grooming and products,” Ms Williams said.KARDASHIA’S PROMISE KARDSHIAN’S KIM RODNEY’S GRAVELING MOMENT KARDUSHIAN has spoken of her mother’s early years as a refugee in the 1960s and has since been exposed to the art of survival.

“In her case, it was a refugee camp,” she told the ABC.

“She grew up in a refugee camps in the Philippines and the beauty industry in the States, so it was really important to her that she be part of the community and understand the value of beauty.”

Kim Kardashian’s new beauty salon will open in Melbourne on September 5.

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