Beauty salon designer, Mimi Beauty Salon, is bringing its latest line of cosmetics to Melbourne in 2019, with the launch of the Beauty Salon Design collection.
The collection features a collection of high-end cosmetics, skincare, hair products and accessories from top names in the beauty industry.
Mimi Beauty, which is a family-owned and operated salon, will be offering a range of cosmetics in its new collection, with its first range of lipsticks being launched in January.
The new line of products will be available at its stores across Melbourne, and the cosmetics will be priced from $50 to $200.
According to the store, the Beauty salon design range will be the most expensive product Mimi has ever created, with an average retail price of $200, which makes it the most affordable beauty salon product Mavi has ever launched.
“The range of beauty products will come with a wide range of brands, including a range from renowned brands like Marc Jacobs, Bobbi Brown, Chanel, MAC, Benefit, and L’Oreal.
The Beauty Salon Designer line will be a premium line that will appeal to a wider range of clients,” Mimi said.
In its latest beauty trends report, Beauty Salon designer, Jennifer Babb, said the beauty trends she’s been tracking are “a major milestone for Mimi, which has seen an increase in the number of new beauty products and trendsetters, such as new haircuts and makeup”.
The trendsetter was a new product that launched in November, when she created the Hair Styling Collection, which she said was “the biggest beauty trend in the world in 2019”.
“This product is the most popular hairstyle trend in Australia in 2019 and was the most successful product for Mavi in the past five years, with over 5,000 customers buying it for themselves.”
The Hair Styler Collection was launched in September and it’s now the most purchased beauty trend on Mavi, with customers paying an average of $1,200 each for the hair products.
Ms Babb said she was inspired by the popularity of the Hair Styles Collection and wanted to create a product that was more accessible to the general public.
“We’re bringing our new hair products to Melbourne so that more people can be inspired by beauty and enjoy the best of the beauty world,” she said.
“The products are designed with the idea of the people who use them will feel at home and be comfortable with the product and can also be styled to their own tastes.”
With the launch this year of the first hair styling collection, we’ve also launched the new makeup range, with our newest beauty line being the first product from a new brand to launch in 2019.
“This new line will give beauty lovers a new way to look beautiful, as well as providing a range that will be affordable for many of our customers, which we know will make them want to try our products.”
Our aim is to help create a more diverse beauty market, with more options for the women in our market who want to look the way they want and to wear what they want.
“According a survey by the online retailer Beauty and Beauty Shop, Mavi is the fifth most-popular beauty store in Melbourne.
It’s also one of the most profitable stores in Melbourne, with revenue growing from $18 million in 2019 to $25 million in 2020.
To read more about Mimi and its new line, visit the Beauty & Beauty Shop blog.
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