A lot of beauty and wellness influencers are using the hashtag #IamABugly to describe the negative connotations attached to being ugly.
A new Instagram account named IamABoggy has been creating videos of celebrities using the word in an attempt to show that they’re not ashamed of their bodies.
It’s not exactly a new trend, with celebrities and influencers before it using the term in the past to describe themselves or their personal style.
But many people who follow the trend feel that this kind of public shaming of beauty can be too much and the word has been used as an insult before.
As of this week, Instagram has deleted the video, which featured Kylie Jenner and Kim Kardashian, as it received more than 5 million views and nearly 300,000 shares.
The account has since been taken down, but the hashtag is still active on Instagram and the comments section is full of people discussing the topic.
“It’s not an insult, it’s a compliment,” says beauty blogger and beauty blogger extraordinaire Emily Bierman.
“They’re not trying to belittle you.
They’re just saying, ‘I like your face.'”‘
Not an insult’But this isn’t the first time the term has been brought up as a criticism of beauty.
In March, Instagram user @nocotyper asked the question on social media: “Is beauty really that bad?”
The hashtag quickly became a trending topic, with people expressing their opinions about how the term could be offensive and the need for a more inclusive industry.
But Biermann is not so sure that’s the case.
“I’m not really into the word beauty,” she says.
“I’m a huge fan of the word.
But I also think beauty is very subjective and not that I like the word or dislike it.”
Bierman says the word is an insult that can be used in any context, from a compliment to an insult.
“For example, you might see someone who’s a good-looking girl and she’s not really trying to be that good,” she explains.
“Or you might have a friend who is a super attractive girl, and she might be a bit self-conscious about her skin tone.”
The beauty industry is a notoriously complex one, and the beauty industry does not encourage people to use the term for a specific reason.
“It’s really a conversation and a conversation that is very personal, and we have people who are really sensitive to that,” says Biermans mother, Rose Bierma, who is also a beauty blogger.
But even if the term isn’t as offensive as it is on Instagram, it still has a negative connotation, Bieram says.
“You can get into a conversation about your skin color, your hair color, where you fall on the scale of beauty, and people will say, ‘Well, if I can be that beautiful, that good- looking, I’m OK with it,'” she says, noting that the same could be said of any other aspect of your appearance.
“People have different preferences,” she continues.
“If someone has the most beautiful hair, they’ll be the most accepting of people who don’t look that way.
It doesn’t make you less beautiful or less desirable.”
Biersma agrees that people have different ideas about beauty.
“In general, I think beauty really is a spectrum,” she concludes.
“People can be really good-lookin’, really ugly, and then they may be in a group that they really respect and that they don’t really hate.”
Bersma also thinks the word can be hurtful to those who aren’t comfortable with their bodies, but says it’s not necessarily a bad thing.
“If someone is saying, I like your skin tone, and it’s really hard for you to be happy with yourself, I don’t think it’s necessarily bad,” she adds.
“Some people may not necessarily want to have that conversation and they can just say, I just don’t feel comfortable in that situation.”
It’s important to understand that Bierm doesn’t necessarily hate or resent people who wear a particular style, she says—the beauty industry has always welcomed people who want to wear whatever they want and want to express themselves.
“There are people who love wearing something they don