In an interview with Recode, Barbie CEO Kristen Bell said the company is still deciding how much to invest in the brand, and that she thinks she’ll continue to have a lot of autonomy.
“I think we will continue to be able to tell our story and say what we want,” she said.
“Barbie is going to continue to get our story right.”
But it’s not the only brand that has been looking to expand.
Last month, Beauty and the Beast director David Fincher said that Disney had been in talks with the company about making Barbie dolls and other Disney characters into products.
And the company’s latest line of products is designed to appeal to young girls, with a range of items to help girls become the stars of their own shows.
Barbie and Barbie are the only brands with such high sales potential, and Disney has been exploring new ways to make Barbie dolls more appealing to young women.
Barbie is also making it easier to get a doll.
This week, Barbie unveiled a new “I Am a Barbie” program, where anyone can design a doll based on their own preferences.
The program includes free dolls, which will be available for purchase online.
Disney also said in February that it was partnering with two companies to develop a Barbie-themed line of accessories, including a hairpiece, a lipstick, a pillowcase, and an earring.