Parisian Beauty Salon faces backlash for advertising a video with a nude model in front of a large billboard of a smiling politician.
The ad is one of a number of commercial ads in France which have been criticised as ‘porno’.
The French Advertising Standards Authority (ASA) said it had investigated the ad for offensive content and deemed it ‘offensive to the general public’.
In a statement on its website, the association said: “The advertisement depicted a naked woman as a politician.
This is a clear violation of the law and it is not a part of our guidelines.”
The agency added: “We can confirm that the advertiser has been given the opportunity to respond to the ASA in detail, as well as in detail of the ad.”
The statement said it would also be taking legal action.
It added that the advertisement would not be carried in the city centre or at public locations, which is the city’s centre.
However, the advertisement has been shown in a number topless shops in the capital.
The watchdog added: ‘We have already received reports of the advertisement being used at the Bodegas de la Ville, the Piazzale, the Gare du Nord and at some of the larger shopping centres.
‘We also have a number examples of the same advertisement in the public spaces of Paris and elsewhere in the country.
‘In total, we have received a total of 50 complaints, of which 22 are from women.
‘There have been no violations of the advertising law, in our opinion.’