Celebrity beauty salons across the U.S. are closing after 30-year run, with the first to be sold at auction.
The Celebrity Beauty Salon in Los Angeles announced the closure on Monday.
It is the first of five closures that will shutter across the country, with more to come.
The Los Angeles location, which opened in 1965, was owned by Lola, the former owner of the Beverly Hills Hotel.
Lola’s owner, Bob Biersack, said in a statement that “the closure of the Celebrity Beauty and Salon is the right decision for the family of Lola to focus on our other ventures, including our own beauty line, Lola Beauty.”
In January 2018, the Lola Group, which includes Lola and its sister company Lola Entertainment, sold the Beverly Beverly Hills hotel to a private equity group for $2.3 billion.
It will continue to operate as a beauty brand and its makeup brand, La Merced, will be sold to another private equity firm.
The Beverly Hills boutique is one of the oldest and most iconic of the Los Angeles-area beauty salon chains, which started with the Beverly Hotel in 1927.
The boutique, located at 551 Beverly Boulevard in Beverly Hills, was built in 1927 and was one of Lomac’s first buildings.
The Hollywood sign at the corner of Beverly and Santa Monica Streets is still adorned with a plaque from a 1930s sign that read, “Welcome to Beverly Hills.”
The celebrity salon, which was started by a woman named Lola Guggenheim, is the most famous of the celebrity-owned beauty saloon chains in Los Feliz, and the oldest in the city.
In 2015, the Los Felis Beauty and Beauty Salon chain, which had operated in Los Alamitos since 1963, closed its doors.
Lomaconis said that the Beverly Hair Salon chain will reopen in 2017.
Loma Entertainment, which is owned by Bob Bierack, is also shutting down its Beverly Hills salon and will focus on its other businesses, including its cosmetics brand, Loma, and its other beauty brands.
“The Beverly Hills Beverly Hills Beauty and BeAUTIFUL Salon will be closing its doors in 2017, along with all other Loma-owned brands and all Loma products,” Loma said in an email.
“Loma has been a trusted brand for many years and has enjoyed an extraordinary partnership with Bob Burdack.
We look forward to seeing you in 2018.”
The Beverly Beverly Hair Spa chain was launched in 1967 by actress and model Rosie O’Donnell.
It has become one of Los Angeles’ most well-known beauty saloons.
In addition to O’Dell, Beverly Hills-based Loma Beauty and Beverly Hills Salon opened in 1997.
Lomsen said that Loma had hoped to keep the Beverly salon in Los Dolores, but that it was “too much of a hassle” to maintain and operate in the neighborhood.
Lomasen said Loma is looking to hire an “adult” to oversee the new salon.
The celebrity-operated Beverly Hills and Beverly Gardens hair salons also shuttered in 2017 and 2018, respectively.
In February 2018, Lomapras said that it plans to close all of its celebrity-run salon brands and will look to “open more boutique beauty and beauty accessories businesses” in the coming years.
Lomesen said it is too early to speculate on the closure of other celebrity-related beauty salonies, including the Beverly Bunnies, Beverly Bumble, Beverly Breeze, Beverly Beauty, and Beverly Bloom, but said that “we will continue the work of making Loma and Lomas products available for consumers.”
Lomasens closure of celebrity-based beauty salones will affect Loma’s makeup brand Loma Bumble and Beverly Beauty and will also affect the Los Los Angeles store’s makeup business, Lomas said in the statement.
LOMASEN, LOMACONIS AND O’DONNELL THROUGHOUT THEIR CAREER “In our 30 years as a business, we’ve built our brand around the beauty and wellness of the world.
We strive to help women find and embrace their beauty.
That’s why we’re thrilled to announce that Lomasons brand will be closed as we begin the next chapter of our business, in which we’ll focus on the next wave of global wellness.
As part of that effort, we will continue our long-term relationship with the LA Dodgers and the LA Lakers, as well as other brands we have partnered with, including Target, Kohl’s, Walmart, Starbucks, and Target Sports.”
Loma Lomsens parent company, Lomsons, said that its business is “committed to building a lasting relationship with our customers, and our commitment to building and maintaining the best, most professional and best-equipped beauty and grooming solutions for women, men, teens and adults.”
Lomacs family has made a fortune with Lomacy, which sells